Listen to the sound clip Chuck E. was originally going to be named “Rick Rat”, but this idea was immediately shot down by the team at Atari, since the name would be deemed too mature for young audiences. He was named "Chuck E. Cheese" due to it being alliterative to Disney's Mickey Mouse, and a three smile name. In the first showtape, he had a completely different persona than the later incarnations, taking inspiration from "Muggs McGinnis". He was a rat down to the heart, and directly made fun of the other... from Chuck E Cheese HiFi TTS Computer AI Voice: